WORKSHOP ON “THE IMPORTANCE OF SOCIAL NETWORKING SITES TO THE DEVELOPMENT OF BUSINESSES, ESPECIALLY VIETNAMESE ENTERPRISES”

On May 23, 2017, the Center for Vietnamese and Southeast Asian Studies (CVSEAS), HCMC University of Social Sciences and Humanities (USSH), held a workshop on “The importance of social networking sites to the development of businesses, especially Vietnamese enterprises” presented by Jay Hartwell – Lecturer, Faculty adviser to student media programs at the University of Hawai’i at Manoa, USA. In his accompany was Dr. Duong Ngoc Duong – lecturer at HCMC USSH.

Other participants included Dr. Nguyen Thanh Trung – Dean of the Faculty of International Relations, Assoc.Prof.Dr. Tran Le Hoa Tranh – Vice Dean of the Faculty of Literature and Linguistics, Dr. Tran Dinh Lam – Director of CVSEAS, representatives of the Nha Be Corporation, HTV, HCM City-based businesses, reporters of different newspapers such as Tuoi Tre, Thanh Nien, Saigon Times, Tien Phong, Saigon Giai Phong, Dong Nai, and Ba Ria – Vung Tau, alongside graduate students and undergraduates at HCMC USSH.

Opening the workshop, Mr. Jay Hartwell provided some statistics for the use of social networking sites in Vietnam in 2016 as follows: about 55% of the population aged from 13 to over 60 own smart phones, 46% having computers or laptops, and 31% using their mobile phones to get access to the Internet. Facebook is the most visited social networking site with 29%, whereas Zalo and Facebook Messenger account for 25%. For Facebook, 45% of its users are young people aged from 20 to 29, and 30% are those from 13 to 19. The speaker emphasized that social networking sites are becoming a rising trend and e-commerce is gradually achieving a dominant position. Businesses need to develop and invest in their social networks in order to attract more customers, especially young people.

Speaker Jay Hartwell - Faculty adviser to student media programs at the University of Hawai’i at Manoa, USA

With over 20 years of expertise and experience in working as a media adviser for magazines in Hawai’i, Mr. Jay Hartwell shared the approach of writing articles and editing them to suit the current trend in using smart phones nowadays. It is unnecessary to broadcast news during prime time, make front-page news or post the article at the top of the website like in the past, but businesses should pay attention to having more stunning and sharp photos, detailed honest headlines yet attractive, and high-quality videos which can replace pictures and headlines about the company. They should also imitate the leading businesses in this field such as Vnexpress International, Washington Post, NY Times, Wall Street Journal, and Bloomberg.

Additionally, he advised that in order to build up customers’ trust in their social networking sites, enterprises need to place emphasis on the content and authenticity of articles, from which the company’s prestige will be acquired. They should convey one message through different approaches and perspectives so that customers can recognize them easily.

Dr. Tran Dinh Lam highly appreciates Mr. Jay’s willingness and support provided for Vietnamese businesses to help them gain necessary information in the digital era, meeting the State’s requirements and calling for building startups.

Mr. Jay Hartwell (M) takes a picture with the guests at the event.

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