V2WORK SHARING EVENT AT HUTECH UNIVERSITY
, 02/10/2018 15:10In the morning of September 15, Dr. Tran Dinh Lam, Director of Center for Vietnamese and Southeast Asian Studies attended the kick-off ceremony of the contest “Rookie - Marketing of the Year 2018”, organized by VINACACAO and Ho Chi Minh University of Technology (HUTECH).
In the opening remarks, Dr. Lam highly appreciated the idea of holding an entrepreneurship competition in the marketing sector as an opportunity for students to put academic knowledge into practice. It is also a chance for them to gain experience under e-commerce experts’ guidance in particular and marketing professionals’ one in general.
He added that although there was a large number of competitions boosting entrepreneurship spirit for young people, the contest held by VINACACAO stood out among the rest due to its distinctive factor which brought practical experience to participants. The difference lies in the business models which operate towards e-commerce. Therefore, the students could be exposed to real challenges of the market and customers, which is beyond the textbooks. The spirit of “Rookie - Marketing of the Year” is also the final outcome that V2WORK as well as CVSEAS hoped to achieve.
Dr. Tran Dinh Lam delivered his speech at the kick-off event of the competition "Rookie - Marketing of The Year"
On this occasion, he also introduced the V2WORK project to the audiences. The project’s full title is “Strengthening the Vietnamese Higher Education System to improve graduates’ employability and entrepreneurship skills” (Vietnamese: “Nâng cao hệ thống giáo dục đại học Việt Nam nhằm tăng cơ hội việc làm và kỹ năng khởi nghiệp cho sinh viên sau khi ra trường”). The project is coordinated by Alicante University (Spain) and funded by Erasmus+ Foundation of the EU.
The project is being conducted in Vietnam with the participation of Thu Dau Mot University, the University of Social Sciences and Humanities – Vietnam National University Ho Chi Minh City University of Social Sciences and Humanities, Tra Vinh University, Tay Nguyen University, Nha Trang University, The University of Danang, Vinh University, Hanoi University of Science & Technology, Ministry of Education and Training, Vietnam Chamber of Commerce and Industry (VCCI) and AIESEC Vietnam.
Dr. Lam said that the main goal of the V2WORK project was to improve the resources of the Vietnamese Higher education system (HEIs), thus enhancing business and employability skills of graduates, strengthening the tie between the HEIs and the labor market. To do so, the project would develop the capabilities of member universities' career centers to help students gain essential business and employment skills. By fostering this relationship, the quality of students’ internships will be better improved.
Delivering the final remarks, Dr. Lam expressed his appreciation and delight at Mr. Tran Van Lieng's - President and General Director of VINACACAO commitment to award exchange scholarships at Alicante University for excellent students in the competition’s next season. This will be a great motivation for students to engage in business activities and to promote the entrepreneurship spirit.
Some photos of the event:
The delegation is getting ready for the countdown of the competition
The organizers and teams of the competition
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