INTRODUCING PROJECT TOURIST TO THU DAU MOT UNIVERSITY

On April 07th, 2021, as part of the dissemination activities of Project TOURIST at Thu Dau Mot University, Dr. Tran Dinh Lam – Director of the Center for Vietnamese and Southeast Asian Studies (CVSEAS), University of Social Sciences and Humanities Ho Chi Minh City, gave an introductory presentation on the many aspects of TOURIST to an audience of more than 100 students.

In attendance at the session were members of Thu Dau Mot University: Ms. Truong Thi Thuy Tien – Director of the Labor Market and Entrepreneurship Center; Dr. Nguyen Van Thuy, Dr. Tran Cam Thi––Dean and Vice Dean, respectively––and other teaching staff of the Faculty of Cultural Industries; and members of the Faculty of Economics.

Panoramic view of the dissemination session

Project TOURIST, funded by the Erasmus+ Foundation of the European Union, has its objectives in improving Vietnam’s capacity for sustainable tourism development. The initiation of the project is in answer to the ongoing trend in tour operators and tourist destinations in Vietnam where goals of sustainable development and preservation of local traditional cultural values are being given more priority. As testaments to that statement, at the exchange, Dr. Tran Dinh Lam gave many examples of which include: the community tourism model Con Chim (Tra Vinh Province) and Go Co Heritage Village Park (Quang Ngai Province) by Sa Huynh Travel Company. A common thread among these examples lied in their ability to unite and establish business – local community cooperation. The Lotus Village model (Long An Province) by Phuc Khang Corporation is another example whose philosophy is rooted in the preservation of the environment and cultural values by means of architecture.

Dr. Tran Dinh Lam (right) presenting Dr. Nguyen Quoc Cuong (left) – President of Thu Dau Mot University, with a TOURIST pamphlet

The session was an important opportunity to inform the students of Thu Dau Mot University of the changing future of tourism in Vietnam. The exchange also served as an inspirer of ideas with potential for new and innovative approaches to developing sustainable tourism in Vietnam. Furthermore, the exchange helped to build a basis for future cooperation between universities of Vietnam and their counterparts in Europe. 

• More pictures of the dissemination activity:

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