SEMINAR ON ''CONSUMPTION'S PSYCHOLOGY AND CULTURE: MARKET QUALITATIVE - QUANTITATIVE TESTING AND ENTERPRISE ORIENTATION'' BY PROF. TÔN THẤT NGUYỄN THIÊM
, 15/07/2009 19:07On May 31, 2008, Center for Vietnamese and Southeast Asian Studies has organized the seminar on “Consumption's Psychology and Culture: Market qualitative - quantitative testing and enterprise orientation" at Nha Trang meeting room, 5th floor, Sheraton Hotel (88 Đồng Khởi, District 1, HCMC) with the participation of Prof. Tôn Thất Nguyễn Thiêm as key speaker.
Attending at the seminar, there are representatives of communication agencies (Tuổi Trẻ Newspaper, Sài Gòn Giải Phóng Newspaper, Người Lao Động Newspaper, Saigon Economic Times), students of UBI program (Intl's MBA joint training program between Hồ Chí Minh City University of Social Sciences and Humanities and Belgium's United Business Institute) and directors, general directors, experts from such companies and units as:
- Hoa Sen (Lotus) University
- Hậu Giang Pharmaceutical Joint-Stock Company
- Cầu Tre Exporting Goods Processing Joint-Stock Company
- Oil and Gas Investment Consultant and Design Joint-Stock Company
- ITS Vietnam, Ltd.
- Đá Núi Nhỏ Construction Joint-Stock Company
- Bến Thành Services Joint-Stock Company
- Nemo Consulting
- Sanofi-Synthelabo Pharmaceutical Joint-Stock Company
- Water Supply One-member Limited Company
- Diana Joint-Stock Company
- Bến Thành Corporation (SUNIMEX)
- VIMEDIMEX Medical and Pharmaceutical Products Joint-Stock Company
Prof. Tôn Thất Nguyễn Thiêm is currently Director of Int'l MBA, MBA & Executive MBA, Cooperation Academic Programs & Projects in Vietnam, Nyenrode Business University (Netherlands) & United Business Institutes (Belgium); Vietnam Development Advisor at International Council of Management Consulting Institutes (UK); Author of “Market, Strategy, Structure” (2006, 6th edition) & “Branding: Equity and Values” (2008, 3rd edition), Tre Publishing House - Saigon Economic Times & Vietnam - Asia Pacific Economic Center.
With a humorous and close presentation style, Prof. Tôn Thất Nguyễn Thiêm had brought the audience an interactive seminar with lots of useful and interesting information to be applied into developing their enterprises effectively.
The seminar included 4 big topics:
1) “Consumption’s Psychology and Culture: Towards a market’s Mind-set Mapping”
2) “Are there Consensus Maps between market and enterprises?”
3) ”Storytelling Management and Consumer’s Insight: Is there any chance to quantify consumption’s experience and desire?”
4) “From consumption behaviours to enterprise’s vision-mission orientation”
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